Implementation of the K-Means Clustering Algorithm for Customer Segmentation
With the rapid advancement of digital technology, companies are faced with an increasing volume and complexity of customer data. This necessitates a more effective approach to customer segmentation in order to better understand consumer behavior patterns and preferences. The large number of customer...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
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Islamic University of Indragiri
2025-11-01
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| Series: | Sistemasi: Jurnal Sistem Informasi |
| Assuntos: | |
| Acceso en liña: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5573 |
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