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An exploration study on influential factors on customer relationship management

These days, we see an increasing competition among different business owners and they strive for customer retention. Customer relationship management plays an important role to increase business performance and attracting new customers in an attempt to have more market shares. One primary concern is...

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Detalles Bibliográficos
Principais autores: Naser Azad, Amir Hassanjani Roshan, Somayeh Hozouri
Formato: Artigo
Idioma:Inglês
Publicado: Growing Science 2014-01-01
Series:Decision Science Letters
Assuntos:
Acceso en liña:http://www.growingscience.com/dsl/Vol3/dsl_2013_42.pdf
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