An investigation of the role of brand image on consumer loyalty
This paper presents an investigation on the role of brand image on customer loyalty on rubber industry. The proposed study designs a questionnaire in Likert scale consists of 27 questions, distributes it among some Iranian experts in rubber industry and analyzes it based on principal component analy...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Growing Science
2013-11-01
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| coleção: | Management Science Letters |
| Assuntos: | |
| Acesso em linha: | http://www.growingscience.com/msl/Vol3/msl_2013_318.pdf |
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