THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION

The purpose of this study is to explain the effect of self-service technology and customer relationship marketing on customer loyalty mediated by customer satisfaction. This research is quantitative research with an explanatory research approach. This research was conducted on customers who have an...

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Bibliografische Detailangaben

Hauptverfasser:	Runita Kartika Sari Girsang, Sumiati Sumiati, Achmad Helmy Djawahir
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	University of Brawijaya 2021-02-01
Schriftenreihe:	Jurnal Aplikasi Manajemen
Schlagworte:	self-service technology customer relationship marketing customer satisfaction customer loyalty
Online-Zugang:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/2089
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