Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness
Understanding consumer levels of ethnocentrism, patriotism, and worldmindedness is crucial for marketers, as these factors influence consumer preferences, purchasing decisions, brand loyalty, and ultimately the domestic economy.
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Sciendo
2025-12-01
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| Edice: | Business Systems Research |
| Témata: | |
| On-line přístup: | https://doi.org/10.2478/bsrj-2025-0025 |
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