Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran
Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study. The research tool was a combination of researcher develo...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Mohaghegh Ardabili
2022-10-01
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| シリーズ: | Research in Sport Management and Marketing |
| 主題: | |
| オンライン･アクセス: | https://rsmm.uma.ac.ir/article_1800_bf8cfeb088e95d9f0b5a068f580d1180.pdf |
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