The Role of Sports Sponsorship in Enhancing Organisational Image: A Survey Study of Saudi Professional Football League Fans
This research investigates the effect of corporate sports sponsorship on enhancing the organisational image of corporations among Saudi Professional Football League (SPL) fans during the 2024/2025 season. Using a quantitative survey methodology with a purposive sample of 397 SPL spectators and drawi...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Arab Administrative Development Organization (ARADO)
2026-05-01
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| coleção: | المجلة العربية للإدارة |
| Assuntos: | |
| Acesso em linha: | https://aja.journals.ekb.eg/article_502638_f48db9f0db4e21f5011fa8d8ce7bfa03.pdf |
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