The Negative Effects of Sports Sponsorship and its Relationship to the Purchasing Tendencies of Sports Club Fans
Sports sponsorship:A commercial relationship in which a monetary or qualitative fee is paid to any sporting organization or sporting event in exchange for access to the investable commercial potential associated with that organization or event. (12: 286)Purchasing tendencies :They are positive or ne...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Assiut University, Faculty of Physical Education
2024-06-01
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| Series: | Assiut Journal of Sport Science and Arts |
| Assuntos: | |
| Acceso en liña: | https://ajssa.journals.ekb.eg/article_387284_683bcfcb75c5ec87ac49aeea1074662b.pdf |
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