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THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA

This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, w...

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Guardado en:
Autores principales: Syafa Libelia Alfiana, Sri Nawatmi
Formato: Artigo
Lenguaje:Inglês
Publicado: Universitas Nusa Cendana 2026-03-01
Colección:Journal of Management Small and Medium Enterprises (SME's)
Materias:
Brand Image
Product Quality
Purchase Decision
Acceso en línea:https://ejurnal.undana.ac.id/index.php/JEM/article/view/23914
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