THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA
This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, w...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Nusa Cendana
2026-03-01
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| Seri Bilgileri: | Journal of Management Small and Medium Enterprises (SME's) |
| Konular: | |
| Online Erişim: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/23914 |
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