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The halo effect of high-end models in the jewelry industry

Abstract High-end models form the brand’s core value, influence its basic models. This study examines the integrated pricing mechanism by which the halo effect from high-end models in the jewelry industry influences both the list, secondary market prices of basic models. List prices were analyzed us...

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Hlavní autoři: Keisuke Okahara, Shin’ya Nagasawa
Médium: Artigo
Jazyk:Inglês
Vydáno: SpringerOpen 2026-05-01
Edice:Future Business Journal
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On-line přístup:https://doi.org/10.1186/s43093-026-00866-x
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