Between availability and prestige in the context of luxury democratization and brand image dilution
The contemporary market of luxury products is undergoing profound changes due to the increasing availability of brands that were traditionally associated with exclusivity and social prestige. The process known as the democratization of luxury has led to the fact that luxury is no longer exclusively...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Megatrend University
2025-01-01
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| Schriftenreihe: | Megatrend Revija |
| Schlagworte: | |
| Online-Zugang: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2025/1820-31592503067B.pdf |
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