Consumers’ preferences on the use of eco-friendly bags: a green marketing perspective
There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and evolved continuously. This paper furnishes a v...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2018-03-01
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| coleção: | Journal of Economics, Business & Accountancy Ventura |
| Assuntos: | |
| Acesso em linha: | https://journal.perbanas.ac.id/index.php/jebav/article/view/1104 |
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