Consumers’ preferences on the use of eco-friendly bags: a green marketing perspective
There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and evolved continuously. This paper furnishes a v...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2018-03-01
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| シリーズ: | Journal of Economics, Business & Accountancy Ventura |
| 主題: | |
| オンライン･アクセス: | https://journal.perbanas.ac.id/index.php/jebav/article/view/1104 |
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