From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)

Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian and hedonic perceived value, customer satisfac...

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Autors principals:	Abbasli Rastgar, Mehri Shahriari
Format:	Artigo
Idioma:	Persa
Publicat:	University of Tehran, Faculty of Management 2018-09-01
Col·lecció:	‫مدیریت بازرگانی
Matèries:	Customer preference Customer satisfaction Purchase intention Perceived value Shopping centers’ image
Accés en línia:	https://jibm.ut.ac.ir/article_67132_0861d0a2b5a7459836aee80ce07a787a.pdf
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