Exploring the effect of Digital Marketing on Consumer Buying Decision: A Sustainable CSR Initiatives Among Startups as a Mediator

AbstractThis paper aims to investigate the effects of content marketing, social media marketing, and influencer marketing on consumer buying behavior, as well as how Sustainable Corporate Social Responsibility (CSR) interventions mediates these effects. The research seeks to determine how these mark...

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Autors principals:	Noha Hassan, Dina El-Shihy
Format:	Artigo
Idioma:	Inglês
Publicat:	October University for Modern Sciences and Arts (MSA) 2026-01-01
Col·lecció:	MSA-Management Sciences Journal
Matèries:	Content Marketing Social Media Marketing Influencer Marketing Consumer Buying Decision Sustainable Corporate Social Responsibility (CSR)
Accés en línia:	https://msamsj.journals.ekb.eg/article_481927_bc59683b067e2cb2bdc0718a735d7916.pdf
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