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The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students

Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that...

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Autori principali: Bibianah Thomas, Nor Suziwana Tahir
Natura: Artigo
Lingua:Inglês
Pubblicazione: UiTM Press 2019-12-01
Serie:Journal of International Business, Economics and Entrepreneurship
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Accesso online:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1220
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