IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMERS IN SIVAKASI
In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological changes and also the marketing changes in today’s competitive markets, and th...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
ICT Academy of Tamil Nadu
2018-08-01
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| coleção: | ICTACT Journal on Management Studies |
| Assuntos: | |
| Acesso em linha: | https://ictactjournals.in/paper/IJMS_Vol4_Iss3_Paper4_800_808.pdf |
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