The impact of advertising on consumers’ buying behavior: the case of Safaricom Ethiopia, Addis Ababa, Ethiopia

Advertising is a component of the promotional mix that is used to create awareness about goods and services and ultimately intends to influence buyers’ purchase decisions positively. The purpose of this study is to examine the impact of advertising characteristics of Impressiveness, Simple to Unders...

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Detalhes bibliográficos

Principais autores:	Muluka Kedir Jemal, Kassegn Berhanu Melese
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2025-12-01
Colecção:	Cogent Social Sciences
Assuntos:	Advertising consumer buying behaviour impressive memorable creative, telecommunications, Ethiopia Mass Communication
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311886.2025.2454355
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