The impact of advertising on consumers’ buying behavior: the case of Safaricom Ethiopia, Addis Ababa, Ethiopia

Advertising is a component of the promotional mix that is used to create awareness about goods and services and ultimately intends to influence buyers’ purchase decisions positively. The purpose of this study is to examine the impact of advertising characteristics of Impressiveness, Simple to Unders...

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Główni autorzy:	Muluka Kedir Jemal, Kassegn Berhanu Melese
Format:	Artigo
Język:	Inglês
Wydane:	Taylor & Francis Group 2025-12-01
Seria:	Cogent Social Sciences
Hasła przedmiotowe:	Advertising consumer buying behaviour impressive memorable creative, telecommunications, Ethiopia Mass Communication
Dostęp online:	https://www.tandfonline.com/doi/10.1080/23311886.2025.2454355
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