AFFECTIVE FRAMEWORK FOR EVALUATING EMOTIONAL INFLUENCES ON SUV CONSUMER BUYING BEHAVIOUR
This study explores the relationship between affect theory and communication as it relates to the purchasing behaviors of sport utility vehicle (SUV) consumers. SUVs are becoming more popular, and automakers are reportedly concentrating more on developing new SUV lines. SUVs’ roomy cabins and tough...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
ICT Academy of Tamil Nadu
2025-11-01
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| シリーズ: | ICTACT Journal on Management Studies |
| 主題: | |
| オンライン･アクセス: | https://ictactjournals.in/paper/IJMS_Vol_11_Iss_4_Paper_1_2203_2208.pdf |
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