AFFECTIVE FRAMEWORK FOR EVALUATING EMOTIONAL INFLUENCES ON SUV CONSUMER BUYING BEHAVIOUR
This study explores the relationship between affect theory and communication as it relates to the purchasing behaviors of sport utility vehicle (SUV) consumers. SUVs are becoming more popular, and automakers are reportedly concentrating more on developing new SUV lines. SUVs’ roomy cabins and tough...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
ICT Academy of Tamil Nadu
2025-11-01
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| Colección: | ICTACT Journal on Management Studies |
| Materias: | |
| Acceso en línea: | https://ictactjournals.in/paper/IJMS_Vol_11_Iss_4_Paper_1_2203_2208.pdf |
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