Customer satisfaction as a mediator between service quality to repurchase intention in online shopping

Online shopping on e-commerce has become a new pattern for consumers’ daily activities. Consumers tend to use e-commerce because of its effectiveness and efficiency, which makes it easier to get the products and services. However, this phenomenon becomes a long-term challenge for companies to mainta...

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Glavni avtor:	Silverius Y. Soeharso
Format:	Artigo
Jezik:	Inglês
Izdano:	Taylor & Francis Group 2024-12-01
Serija:	Cogent Business & Management
Teme:	Customer Relationship Management customer satisfaction repurchase intention service quality utilitarian service quality pleasant Huifen (Helen) Cai, Middlesex University Business School, United Kingdom
Online dostop:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2336304
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