QR code

Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Abstract As an emerging business model, merchants are selling surplus food in blind boxes, which provides new opportunities for reducing waste and promoting sustainable development. Surplus food blind boxes, however, have not been extensively researched in terms of design and marketing strategies. T...

Volledige beschrijving

Bewaard in:
Hoofdauteurs: Jie Sun, Yanan Wang, Chun Yang, Jiangjie Chen, Wei Wei, Wei Miao, Hanchu Sun, Chao Gu
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: BMC 2024-02-01
Reeks:BMC Psychology
Onderwerpen:
Surplus food
Blind box
Purchase intention
Continuous intention
Recommendation intention
Online toegang:https://doi.org/10.1186/s40359-024-01587-y
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!

Gelijkaardige items