Analyzing the causal effects of product uncertainty and product appeal on repurchase intention in blind box toys

Amid the rapidly changing environment of mobile commerce, the blind box concept has emerged as an innovative marketing strategy, introducing uncertainty into the purchasing process to stimulate sales. Despite global popularity, especially in markets like China, Japan and Southeast Asia, limited empi...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Edi Lynne L. Cruz, Ardvin Kester S. Ong, Dhonn Q. Tomas
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Taylor & Francis Group 2025-12-01
Edice:	Cogent Business & Management
Témata:	Blind box toys excitement repurchase intention uncertainty stimulus-organism-response model Psychological Science
On-line přístup:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2506613
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!