Analyzing the causal effects of product uncertainty and product appeal on repurchase intention in blind box toys
Amid the rapidly changing environment of mobile commerce, the blind box concept has emerged as an innovative marketing strategy, introducing uncertainty into the purchasing process to stimulate sales. Despite global popularity, especially in markets like China, Japan and Southeast Asia, limited empi...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Taylor & Francis Group
2025-12-01
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| Col·lecció: | Cogent Business & Management |
| Matèries: | |
| Accés en línia: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2506613 |
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