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Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Abstract As an emerging business model, merchants are selling surplus food in blind boxes, which provides new opportunities for reducing waste and promoting sustainable development. Surplus food blind boxes, however, have not been extensively researched in terms of design and marketing strategies. T...

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Principais autores: Jie Sun, Yanan Wang, Chun Yang, Jiangjie Chen, Wei Wei, Wei Miao, Hanchu Sun, Chao Gu
Format: Artigo
Sprog:Inglês
Udgivet: BMC 2024-02-01
Serier:BMC Psychology
Fag:
Surplus food
Blind box
Purchase intention
Continuous intention
Recommendation intention
Online adgang:https://doi.org/10.1186/s40359-024-01587-y
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