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Drivers of Social Media Adoption in Swiss Municipalities: The Impact of Structural Factors and Council Members’ Engagement

As in other countries, digitalization is changing local government communication in Switzerland. Social media is increasingly complementing traditional tools such as informational flyers and press releases. This paper examines the impact of structural factors, such as population age structure and mu...

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Guardado en:
Autores principales: Dario Wellinger, Ursin Fetz, Jean-Patrick Villeneuve
Formato: Artigo
Lenguaje:Alemão
Publicado: Ubiquity Press 2025-12-01
Colección:Yearbook of Swiss Administrative Sciences
Materias:
public sector communication
social media
public communication
digital communication
local governments
Acceso en línea:https://account.ssas-yearbook.com/index.php/up-j-jsv/article/view/229
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