Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that Distributi...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Korean Marketing Association
2026-01-01
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| Serie: | Asia Marketing Journal |
| Soggetti: | |
| Accesso online: | https://amj.kma.re.kr/journal/vol27/iss4/6/ |
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