Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that Distributi...
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| Автори: | , , , |
|---|---|
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Korean Marketing Association
2026-01-01
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| Серія: | Asia Marketing Journal |
| Предмети: | |
| Онлайн доступ: | https://amj.kma.re.kr/journal/vol27/iss4/6/ |
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