Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance

This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that Distributi...

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Egile Nagusiak:	Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, Jhoel Mapau
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Korean Marketing Association 2026-01-01
Saila:	Asia Marketing Journal
Gaiak:	sme performance distribution strategy digital marketing open innovation capability transformation indonesia
Sarrera elektronikoa:	https://amj.kma.re.kr/journal/vol27/iss4/6/
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!