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Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland

(1) Background: Contemporary enterprises are putting more and more emphasis on shaping lasting and effective relationships with clients. This is not an easy task, especially in the conditions of Marketing 4.0, which imposes on enterprises the need to holistically consider the needs as well as the sk...

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Autori principali: Wioletta Wereda, Jacek Woźniak
Natura: Artigo
Lingua:Inglês
Pubblicazione: MDPI AG 2019-06-01
Serie:Social Sciences
Soggetti:
Customer 4.0
Marketing 4.0
Industry 4.0
NewConnect market
building relationships
innovative enterprises
complexity of communication
importance of relationships
Accesso online:https://www.mdpi.com/2076-0760/8/6/177
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