Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland

(1) Background: Contemporary enterprises are putting more and more emphasis on shaping lasting and effective relationships with clients. This is not an easy task, especially in the conditions of Marketing 4.0, which imposes on enterprises the need to holistically consider the needs as well as the sk...

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Hlavní autoři:	Wioletta Wereda, Jacek Woźniak
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2019-06-01
Edice:	Social Sciences
Témata:	Customer 4.0 Marketing 4.0 Industry 4.0 NewConnect market building relationships innovative enterprises complexity of communication importance of relationships
On-line přístup:	https://www.mdpi.com/2076-0760/8/6/177
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