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Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland

(1) Background: Contemporary enterprises are putting more and more emphasis on shaping lasting and effective relationships with clients. This is not an easy task, especially in the conditions of Marketing 4.0, which imposes on enterprises the need to holistically consider the needs as well as the sk...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Wioletta Wereda, Jacek Woźniak
Hōputu: Artigo
Reo:Inglês
I whakaputaina: MDPI AG 2019-06-01
Rangatū:Social Sciences
Ngā marau:
Urunga tuihono:https://www.mdpi.com/2076-0760/8/6/177
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