Algorithmic Influence and Consumer Psychology in Buy-Now-Pay-Later (BNPL) Adoption: Evidence from Generation Z and Millennials in Southeast Asia

The rapid diffusion of Buy-Now-Pay-Later (BNPL) services across Southeast Asia has coincided with the unprecedented expansion of social media ecosystems underpinned by data-driven algorithms. While BNPL has been framed as a tool to democratize credit access and stimulate consumption, the influence...

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Autors principals:	Ah Huai Ah Chan, Prashanth Beleya, Kaladevi Murugesu, Diana Airawaty, Sadegh Salehi
Format:	Artigo
Idioma:	Inglês
Publicat:	Qubahan 2026-06-01
Col·lecció:	Qubahan Academic Journal
Matèries:	Buy-Now-Pay-Later (BNPL) Social Media Algorithms Digital Nudging Technology Acceptance Model (TAM) Generation Z Southeast Asia
Accés en línia:	https://journal.qubahan.com/index.php/qaj/article/view/2248
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