CONSTRUCTION INDEX OF CONSUMER LOYALTY
The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
School of Public Administration of Lomonosov Moscow State University
2015-09-01
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| Colecção: | Модернизация, инновация, развитие |
| Assuntos: | |
| Acesso em linha: | https://www.mir-nayka.com/jour/article/view/175 |
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