The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a pu...
Furkejuvvon:
| Váldodahkkit: | , , , , |
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| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Politeknik APP
2023-11-01
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| Ráidu: | Jurnal Manajemen Industri dan Logistik |
| Fáttát: | |
| Liŋkkat: | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1070 |
| Fáddágilkorat: |
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