The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a pu...

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Autors principals:	Fery Riyanto, Achmad Daengs GS, Roymon Panjaitan, Muhammad Yusuf, Saipul Al Sukri
Format:	Artigo
Idioma:	Inglês
Publicat:	Politeknik APP 2023-11-01
Col·lecció:	Jurnal Manajemen Industri dan Logistik
Matèries:	brand equity, brand personality, consumer cognitif factor, e-commerce.
Accés en línia:	https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1070
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