Religio-centric Product Strategic: Halal Literacy and Brand Management Capabilities Towards Business Performance

Purpose – This study aims to explore a new model concept finding that can bridge the research gap of halal literacy relationships, brand management skills that are centralized to religio-centric product strategies and the commitment to diversity as a function of moderation. Design/methodology/ap...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Achmad Daengs Gatot Soeherman, Roymon Panjaitan
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Islam Indonesia 2022-12-01
Edice:	Jurnal Siasat Bisnis
Témata:	Religio-centric product strategy, halal literacy, brand management capabilities, business performance, religious commitment
On-line přístup:	https://jurnal.uii.ac.id/JSB/article/view/24787
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!