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Reputation and Guest Experience in Bali’s Spa Hotels: A Big Data Perspective

This study examines how psycholinguistic features of online reviews relate to guest satisfaction in Bali’s spa hotel market. Using LIWC-22 category rates from Google Maps reviews, a corpus of 15,560 quality-filtered reviews from ten leading spa hotels was analyzed. Exploratory factor analysis yielde...

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Principais autores: Neila Aisha, Angellie Williady, Hak-Seon Kim
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-09-01
Serier:Tourism and Hospitality
Fag:
big data
spa hotels
guest experience
reputation management
wellness tourism
Online adgang:https://www.mdpi.com/2673-5768/6/4/180
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