Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of personalized advertisement and its effects on online impulse buying behavi...
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| Huvudupphov: | , , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Seisense
2021-09-01
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| Serie: | SEISENSE Business Review |
| Ämnen: | |
| Länkar: | https://journal.seisense.com/sbr/article/view/660 |
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