The Effect of Creative Advertising on Online Impulsive buying behavior " An Applied Study on the Egyptian Female Consumers of Cosmetics Products"

       This study seeks to examine the direct impact of creative advertising on online impulsive impulse buying among female consumers of cosmetic items in Egypt. The investigation implemented a quantitative research methodology and a deductive approach. A digital survey was employed to gather data...

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Главные авторы:	Prof/Dr. Talaat Asaad Abd El Hamid, Samaa Othman Abdel Razzak Othman, Dr. Ahmed Mohamed Mahmoud Elsayed
Формат:	Artigo
Язык:	Árabe
Опубликовано:	Raya Higher Institute of Management and Foreign Trade in New Damietta 2025-07-01
Серии:	Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
Предметы:	Creative advertising Online Impulsive buying behavior Cosmetic products
Online-ссылка:	https://rijcs.journals.ekb.eg/article_440812_458b1bf685f1601eb9be2730fd560d34.pdf
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