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The Effect of Creative Advertising on Online Impulsive buying behavior " An Applied Study on the Egyptian Female Consumers of Cosmetics Products"

       This study seeks to examine the direct impact of creative advertising on online impulsive impulse buying among female consumers of cosmetic items in Egypt. The investigation implemented a quantitative research methodology and a deductive approach. A digital survey was employed to gather data...

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Principais autores: Prof/Dr. Talaat Asaad Abd El Hamid, Samaa Othman Abdel Razzak Othman, Dr. Ahmed Mohamed Mahmoud Elsayed
Format: Artigo
Sprog:Árabe
Udgivet: Raya Higher Institute of Management and Foreign Trade in New Damietta 2025-07-01
Serier:Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
Fag:
Creative advertising
Online Impulsive buying behavior
Cosmetic products
Online adgang:https://rijcs.journals.ekb.eg/article_440812_458b1bf685f1601eb9be2730fd560d34.pdf
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