RESEARCH ON CUSTOMER IMPORTANCE AND SATISFACTION WITH ELEMENTS OF RETAILERS’ OFFER
The goal of the paper was to determine, by conducting continuous research, which elements of the offer of retailers are important to customers and how satisfied they are with each of those elements. For the purposes of the paper, qualitative research was conducted (in 2022) on a sample of 30 resp...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
University of Zagreb, Faculty of Economics & Business
2023-01-01
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| Schriftenreihe: | Poslovna Izvrsnost |
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| Online-Zugang: | https://hrcak.srce.hr/file/439336 |
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