Pengaruh Hedonic Consumption Tendency, Fashion Involvement, dan Visual Merchandising terhadap Impulsive Buying pada Gen Z di Oh Some Carefour Medan

This study aims to examine the influence of hedonic consumption tendency, fashion involvement, and visual merchandising on impulsive buying among Gen Z at Oh Some! Carefour Medan. The growing trend of unplanned purchases among Gen Z highlights the need to examine the emotional and visual factors tha...

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מידע ביבליוגרפי

Principais autores:	Tiara Nurul Syahida, Marliyah Marliyah, Nurbaiti Nurbaiti
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universitas Proklamasi 45 Yogyakarta 2025-10-01
סדרה:	Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
נושאים:	fashion involvement gen z hedonic consumption tendency impulsive buying visual merchandising
גישה מקוונת:	https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2423
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!