Pengaruh Hedonic Consumption Tendency, Fashion Involvement, dan Visual Merchandising terhadap Impulsive Buying pada Gen Z di Oh Some Carefour Medan
This study aims to examine the influence of hedonic consumption tendency, fashion involvement, and visual merchandising on impulsive buying among Gen Z at Oh Some! Carefour Medan. The growing trend of unplanned purchases among Gen Z highlights the need to examine the emotional and visual factors tha...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Proklamasi 45 Yogyakarta
2025-10-01
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| Seri Bilgileri: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Konular: | |
| Online Erişim: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2423 |
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