Pengaruh Hedonic Consumption Tendency, Fashion Involvement, dan Visual Merchandising terhadap Impulsive Buying pada Gen Z di Oh Some Carefour Medan

This study aims to examine the influence of hedonic consumption tendency, fashion involvement, and visual merchandising on impulsive buying among Gen Z at Oh Some! Carefour Medan. The growing trend of unplanned purchases among Gen Z highlights the need to examine the emotional and visual factors tha...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Tiara Nurul Syahida, Marliyah Marliyah, Nurbaiti Nurbaiti
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Universitas Proklamasi 45 Yogyakarta 2025-10-01
Σειρά:	Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Θέματα:	fashion involvement gen z hedonic consumption tendency impulsive buying visual merchandising
Διαθέσιμο Online:	https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2423
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