The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention
Abstract Introduction This study investigates the determinants impacting consumer purchasing behavior. Methods Utilizing multidimensional planned behavior theory alongside measures of brand awareness and green brand awareness, this study examines the mediating role of multidimensional planned behavi...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Wiley
2024-06-01
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| coleção: | Brain and Behavior |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1002/brb3.3584 |
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