Código QR (código de barras bidimensional)

The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention

Abstract Introduction This study investigates the determinants impacting consumer purchasing behavior. Methods Utilizing multidimensional planned behavior theory alongside measures of brand awareness and green brand awareness, this study examines the mediating role of multidimensional planned behavi...

Fuld beskrivelse

Na minha lista:
Principais autores: Duygu Çinar Baltaci, Yakup Durmaz, Furkan Baltaci
Format: Artigo
Sprog:Inglês
Udgivet: Wiley 2024-06-01
Serier:Brain and Behavior
Fag:
Generation Z
green awareness
green brand
green marketing
planned behavior
purchase intention
Online adgang:https://doi.org/10.1002/brb3.3584
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker