The Mediating Role of Brand Awareness in the Relationship between Social Media Quality and Brand Image: An Applied Study on the Private Higher Education Institutions in Egypt

The research focuses on the role of brand awareness as a mediator in the relationship between social media quality and brand image in the private higher education institutions in Egypt from the student’s perspective. The quantitative method was the research method. The primary data was collected by...

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Bibliografiska uppgifter

Huvudupphov:	Mona H. Mussa
Materialtyp:	Artigo
Språk:	Árabe
Utgiven:	Arab Administrative Development Organization (ARADO) 2026-02-01
Serie:	المجلة العربية للإدارة
Ämnen:	Social Media Brand Awareness Brand Image Private Higher Education Originations
Länkar:	https://aja.journals.ekb.eg/article_268367_b07d93282b33c9332eeb66a6960348f2.pdf
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